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- Whether input tax credit is allowed on procurement of vouchers that are made available to customer for providing loyalty points ?
Whether input tax credit is allowed on procurement of vouchers that are made available to customer for providing loyalty points ?
Issue Favourable to Tax Payer ?:- no
Held - The decision of the Hon’ble Karnataka High Court dated 16-01-2023 in the case of M/s Premier Sales Promotions Pvt Ltd, holding that ‘vouchers’ are neither goods nor services is to be respected as the law applicable as on date until the decision is stayed or reversed by a higher court on an appeal by the Department. Hence until the jurisprudence on this issue reaches a finality, we respectfully follow the decision rendered by.....
Issue Favourable to Tax Payer ?:- no
Held - It can be seen from the loyalty program that the applicant, on the basis of a particular transaction / purchase by the customer through their e-commerce platform and subject to acceptance of the terms and conditions of the applicant by the customer, allows the customer to earn loyalty points. The applicant in the said transaction recovers the full amount from the customer and gives the loyalty points free of cost. Further the said loyal.....
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